When starting a new citizen science project, one of the most difficult parts is to approach citizens and make them aware of your project.
Pop up interventions are temporary spaces within the cities’ infrastructure that combine playful materials and audiovisuals to stimulate reflection, action, and interactions among the general public. Pop up interventions are the perfect tool to approach everyday people and let them get to know your project and to start conversations about their interests and concerns. A pop up intervention could be organized around a variety of different activities, such as play games on the street and using artistic installations. Our favorite one is the strawberry campaign, aimed to create the first air pollution map in Barcelona measured with strawberry plants as biosensors. Read the story below!
We share with you some resources that can be useful to carry out this activity.
Read the case study and understand how this tool has been used in a real citizen science project.
CitieS-Health Barcelona Pilot
The campaign aimed to distribute 1,000 strawberry plants that will be used to measure air pollution. Citizens living in different neighborhoods of Barcelona will host a strawberry plant on their balcony during 3 months, then they will send a leave of the plant to have it analysed in a lab. With the results we will build a collaborative air pollution map of the city. The analysis is done thanks to the collaboration with another national citizen science project, Vigilantes del Aire.
To raise public and media attention about the project with a massive and entertaining activity.
To gather qualitative insights on people health concerns towards air pollution.
To promote the online survey we launched.
To strengthen the collaboration with local groups who helped us in developing the intervention.